Writing for Public Relations

Professor Smith's advice and recommended links for resources to make public relations writing effective

Transmedia News Package
A new format is replacing the traditional news release. The transmedia news package combines print, broadcast, digital and social media. This format is suitable for all media and for organizational uses with members, colleagues, donors and other key publics.


Fog Index

Professor Smith's writing tips, based on readability research


MBTI Personality Types and Writing

Smith's writing tips based on personality-type research



General Writing

Writing Boot Camp



Word Choice



Common Sense Stylebook 

Abridged AP stylebook, with styles for internal, broadcast & online writing


APA Citations and Documentation Style 

Examples and guidelines for using APA style